Brand Experience
Selected Brand Experience
A selection of brands founder Ismael Soto has worked with through previous agency roles, athlete partnerships, and brand activations.
Popular Loner Sports is built to help athletes turn their name, image, and likeness into a lasting business through deal negotiation, brand strategy, media positioning, and long-term career planning.
From the first deal to a lasting personal brand, we manage the full arc of an athlete's career with precision and relentless advocacy.
We negotiate across every category — apparel, food, tech, and more — to maximize value at every stage of an athlete's career.
Learn More →From national brands to local sponsors, we build partnerships that align with an athlete's identity and generate income long-term.
Learn More →We build audience, manage press relationships, and shape a digital brand — because every follower is brand equity.
Learn More →We connect athletes with advisors who specialize in athlete income — taxes, budgeting, and wealth-building from day one.
Learn More →A personalized roadmap for each athlete's sport, school, and audience — identifying opportunities that maximize market value.
Learn More →We position athletes for the draft, broadcasting, entrepreneurship, and whatever comes after the whistle blows.
Learn More →Built through Ismael Soto's previous agency roles, athlete-management work, and brand partnerships.
Popular Loner Sports is the sports management division of Popular Loner, built to represent and develop athletes across NIL, brand partnerships, media, and long-term career strategy. Founded by Ismael Soto, the agency is shaped by hands-on experience recruiting athletes, negotiating opportunities, building partnerships, and supporting careers on and off the field.
Transparent, built around the athlete — not the agency.
We listen and understand each athlete's goals — on the field, financially, and personally.
A personalized management plan covering deal strategy, brand positioning, and social growth.
We go to work — negotiating, connecting to brands, advocating with full sports management expertise.
Our strategy evolves alongside each athlete — renewals, new partners, and pro transitions.
A selection of brands founder Ismael Soto has worked with through previous agency roles, athlete partnerships, and brand activations.
Whether you're just starting your career or ready to scale, Popular Loner Sports is ready to go to work for you.